Unleash the Rebel Inside is a campaign that highlights the classic look and style of the well known brand. Encouraging its loyal customers this interactive campaign allows them to reveal their inner 'rebel' personality.
With a customizable mobile app, people can record their most rebel moments and share them with friends and family through Facebook and Instagram. When shared through the exclusive Unleash page on the official Ray Ban website, customers are eligible for special deals and offers on products.
The Ray Ban Photo Booth is an interactive advertising idea to allow customers to capture themselves trying on a digital version of their products prior to purchasing. It gives customers a fun experience with prop accessorizing and photo editing options.