Honing in on the idea of animal abuse with cosmetics and clothing, this campaign leaves the viewer with the uncomfortable thought of exhibiting these animals on themselves in what they use and wear through different interactive mediums.
The three print ads are intended to mock the typical cosmetic print ads found in glamour magazines. At first glance, it seems like any general advertisement but when taking a closer look one can see components of animals.
The interactive mobile app allows people to customize their personal photos with a selection of common makeup products. The option to share these photos through social media presents a gruesome reveal displaying the effects of cosmetic testing on animals.
A web takeover ad was designed to live on any style related website. While browsing, the screen blacks out as paparazzi lights flood through. As a white carpet rolls out, a model sporting a fox around her neck walks out directly towards the viewer while blood drips alongside her every step. The ad closes out with a call to action to join the Peta movement.